Ego-Involvement Articles
Sereno, K.K. Ego-involvement, high source credibility, and response to a
belief-discrepant communication. Speech Monographs, 1968, 35, 476-481.
Sereno, K.K. The effects of ego involved attitudes on conflict negotiation in dyads. Speech Monographs, 1969, 36, 8-12.
Sereno, K.K. and Mortensen, C.D. The effects of ego involved attitudes on
conflict negotiation in dyads. In F.E. Jandt, (Ed.), Conflict Resolution
Communication, Harper and Row, 1973.
Mortensen, C.D. and Sereno, K.K. the influence of ego involvement and discrepancy on perceptions of communication. Speech Monographs,
1970, 37, 127-134.
Sereno, K.K. Ego involvement: a neglected variable in speech communication
research. Quarterly Journal of Speech, 1969, 55, 69-77.
Sereno, K.K. and Bodaken, E.M. Ego involvement and attitude change: toward a reconception of persuasive effect. Speech Monographs, 1972, 39, 151-158.
Bodaken, E.M. and Sereno, K.K. Counterattitudinal advocacy, ego-involvement
and persuasive effect. Western Speech Communication, 1976, 45, 236-248.
Plax, T.G., Bodaken, E.M. and Sereno, K.K. Anxiety arousing messages and
ego involvement as determinants of communicative dispositions. Human Communication Research, 1977, 3, 335-343.
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